Elvis image bans shake, rattle and roll Las Vegas chapels
LASVEGAS — Las Vegas chapels of love who use Elvis Presley’s likeness may be made into Heartbreak Hotels.
The licensing company that owns the image and name of “The King”, has ordered Sin City chapel operators not to use Elvis in themed ceremonies. This was reported by the Las Vegas Review-Journal on Monday. Multiple chapels received cease-and-desist notices from Authentic Brands Group earlier this month, stating that they must comply by May 31st.
With Elvis so closely connected to Vegas’ wedding industry some fear that the move could cause them to lose their businesses.
“We are a family-run business, and now we’re hanging with the big dogs,” said Kayla Collins, who operates LasVegasElvisWeddingChapel.com and the Little Chapel of Hearts with her husband. “That’s our bread & butter. I don’t get it. We were just getting back to our stride through COVID, and then this happens. “
Clark County Clerk Lynn Goya led a marketing campaign to promote Las Vegas as a destination for weddings. She said that the decision for chapels not to use Elvis could not have come at a better time.
The city’s wedding industry is worth $2 billion annually. Officials have Elvis-themed ceremonies representing a significant portion of the ceremonies.
” It could decimate a part of our wedding industry. Goya stated that many people could lose their livelihood.
One chapel had its Elvis impersonator dress in leather jacket, jeans, and a fedora last weekend for a “rock & roll” themed ceremony. The Review-Journal reported. According to Rod Musum,
Graceland Wedding Chapel performs six ,400 Elvis themed weddings each year.
Authentic Brands Group didn’t respond to Tuesday’s email request for comment.
The licensing company manages the estates and consumer brands of big names such as Marilyn Monroe, boxer Muhammad Ali, and 50 movie star.
The cease-and-desist notice stated that the company will stop unauthorized use of “Presley’s name, likeness and voice image and other elements of Elvis Presley’s persona in advertisements and merchandise and other means.” It also mentioned “Elvis,” “Elvis Presley,” and “The King of Rock and Roll,” as trademarks.
The order should not be translated into legal action against Elvis shows in Las Vegas like “All Shook Up,” because impersonating someone is an exception to Nevada’s right to publicity law. Mark Tratos, a local lawyer who helped draft the statute, said that this was not the case.
” An Elvis show is one that entertains others by re-creating the person onstage.” Tratos stated.
Kent Ripley (whose business is called Elvis Weddings) said that he has never encountered this issue in 25 years as an Elvis performer.
” They want to protect Elvis’ brand. Ripley asked, “But what are they protecting by taking Elvis away?
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