Jared Leto’s ‘Morbius’ Bombs Again Amid Theater Re-Release, Memes Fail
Jared Leto’s ‘Morbius’
Bombs Re-Released in Theater Re-Release
… Memes Don’t Mean Sales
6/5/2022 4: 23 PM PT
Jared Leto leaning into the ‘Morbius’ jokes didn’t work out so well — apparently, nobody was actually all that eager to see it again in theaters … so say the box office numbers.
Sony re-released the comic book flick on the big screen anew this weekend — this after a horrid domestic run in the spring, with a total haul of just $73 mil — but it wasn’t entirely clear why … that is, until JL posted this video earlier in the week where he winked at fans.
Jared is seen reading something, which he tries to hide from the camera. But when it becomes clear what he is looking at, it turns into a script called “Morbius 2″: It’s Morbin’ Time! After Jared closes the loop, the music from ‘Curb Your Enthusiasm” plays.
Essentially, the running gag over ‘Morbius’ these past few months was addressed head-on by the man himself — folks online had been vey enthusiastic about the movie, albeit jokingly … pegging it as this great film with a legion of supporters, despite how bad it actually was.
People made sarcastic demands for a sequel while making a lot of puns about the movie’s title character. Leto and the studio knew this and believed a re-release would bring them more ticket sales.
Unfortunately for them … they were wrong. According to Forbes, ‘Morbius’ only pulled in around $85k on Friday alone. It is not clear what the weekend’s total gross was, but it is likely to be lower than that.
The lesson is that a viral phenomenon like “Morbius” doesn’t always translate to actual interest when push comes into it, and doesn’t always have to always be touched by the subjects. Sometimes a joke is just that — a joke.
Now… Jared, get outta here
I have been writing professionally for over 20 years and have a deep understanding of the psychological and emotional elements that affect people. I’m an experienced ghostwriter and editor, as well as an award-winning author of five novels.