Ulta Sends Out Kate Spade Email, Mistakenly References Designer’s Suicide
Ulta, Kate Spade
New Promo Sparks Anger Online
… Mistakenly References Spade’s Suicide
5/2/2022 9: 50 AM PT
Ulta is under fire after emailing out a promotion that collabs with Kate Spade … one that refers to the fashion designer’s tragic death.
People on Ulta’s mailing list were shocked Sunday when a message came to their inbox saying “Come hang with Kate Spade” … as you know, Spade hanged herself in 2018.
The Internet is going after the beauty company full bore … with many wondering who the hell QC’s stuff that goes out.
I cannot believe I got this email today. Is this some kind of sick joke? How insensitive and absolutely tone deaf. Apparently nobody in marketing at Ulta remembers how Kate Spade died. Disgusting. @ultabeauty #suicideawareness #stopthestigma #katespade pic.twitter.com/L7jsqQcoWc
Not surprisingly … customers and even some ex-employees are calling for a boycott.
As we reported, Spade was found dead in her NYC apartment in 2018 — her body was found by her housekeeper. She left a note behind for her daughter, telling the 13-year-old it wasn’t her fault.
We reached out to Ulta for comment … so far, no word back.
If you or someone you know is thinking of suicide, please call the National Suicide Prevention Lifeline at 800-273-TALK.
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